Company: NEOM

Location: Saudi Arabia
External: Agencies, 3rd party partnerships, 3rd party providers of technology

Job Description:

Sector: Marketing

Overview:

·        Position: Social Media Operations Lead

·        Reports to: Head of Social Media

·        Direct Reports: N/A

·        Division/Section: Marketing

·        Department: Social Media

·        Sector: Marketing

Role Purpose:

The Social Media Operations Lead plays a crucial role within NEOM's Social Media department, responsible for executing the overall Social Media strategy. This role encompasses various workstreams such as social content management, campaign management, community management, social listening, and paid social operations. Social Media is integral to building awareness and understanding of NEOM in both domestic and international markets, as well as enhancing and safeguarding the brand's online reputation.

Key Accountabilities & Activities:

Strategic:

·        Manage NEOM's Masterbrand social media channels across 7 platforms.

·        Implement the social media strategy.

·        Oversee external agency management.

·        Develop quarterly content roadmaps based on pre-approved themes and pillars.

Operational:

·        Collaborate closely with the Head of Social Media to achieve NEOM’s social media, marketing, and communications objectives.

·        Act as the primary point of contact with appointed social media agencies, managing day-to-day communications and deliverables.

·        Lead day-to-day content and community management operations.

·        Manage the development and delivery of monthly content calendars and weekly content plans by the agency.

·        Ensure timely coverage of corporate announcements on social media.

·        Collaborate with internal stakeholders to amplify key messages on each channel.

·        Repurpose social media content for different platforms based on consumption patterns.

·        Oversee community management on NEOM’s social media channels.

·        Execute social media roll-outs for upcoming hero brand campaigns.

·        Define and optimize the scope of work for NEOM's social media agencies and other project-specific partners.

·        Support NEOM's sectors and regions in running best-in-class social media operations.

Background, Skills & Qualifications:

Knowledge, Skills and Experience:

·        5-7 years of experience managing corporate social media channels.

·        Experience in Tourism, FMCG, Retail/Property, or hospitality industries.

·        Proficiency in English; Arabic is strongly desirable.

·        Proven track record in developing and executing Social Media Strategies.

·        Experience in tourism is beneficial.

·        Excellent project management skills.

·        Strong agency management and stakeholder engagement skills.

·        Understanding of the Saudi/region social media landscape and culture nuances.

·        Experience within an International corporate environment is desirable.

Qualifications:

·        Degree in Marketing/Digital Marketing.

·        Relevant industry certifications such as Meta Blueprint, Twitter Flight, Snap Focus, LinkedIn Marketing Solutions.

Communication - Main Stakeholders:

Internal: Head of Social Media, Director of Brand Marketing, Sector Marketing, Research, Marketing Partnerships.